MOMENT

MOMENT / Redefining the Brand Experience

Publisher : FRAME
Direction : Hisaaki Hirawata, Tomohiro Watabe
Writer : Masaaki Takahashi
Copy Editor : John Jervis
Art Direction, Graphic Design : Hisaaki Hirawata, Tomohiro Watabe
Production : Ana Martins
Prepress : Edward Nijs
Printing : Tuijtel
English 225x297mm 256page, Full color, Hardcover

Tokyo-based firm MOMENT brings to light the constructive design strategies employed in redefining brand experiences.
Run by Hisaaki Hirawata and Tomohiro Watabe, MOMENT creates rich and sleek commercial environments for a wide spectrum of celebrated clients.
Their work ranges from store designs for high-end fashion brands to temporary retail spaces, cafes, restaurants, and ambient plans for department stores.
This book highlights the studio’s versatile and skillful visual approach, detail-oriented spatial branding and alluring lighting design for interiors that are both functionally and emotionally driven. Illustrated by a large selection of beautiful photography, project features are accompanied by informative texts that delve into the design concepts, as well as the studio’s tactics to help clients succeed by redefining brand experiences.

Book introduction by FRAME
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